Kickboxers, Coaches, and Fans to Get a Unified Digital Platform
The Russian Kickboxing Federation has begun creating a unified IT platform for professional athletes, coaches, fans, and supporters.
It will help address one of the federation's most important tasks — scaling up the sport.
"The platform will make it possible to find educational and entertaining content and train remotely. We are already working on creating this powerful digital platform for the Russian Kickboxing Federation. Because the main strategy of our sport is, of course, scaling and attracting new people to sports," said Batu Khasikov, Chairman of the Federation's Supreme Supervisory Board and head of the Republic of Kalmykia.
He called kickboxing a unique discipline, since it has many divisions, each with its own advantage. A professional marketing team has been brought in to popularize the sport, and ties with the Russian Ministry of Sport are being strengthened. This year the federation turns 35 and will be represented in 89 regions of Russia.
