Video Surveillance in Russia Enters a New Phase of Evolution
Hundreds of businesses across Russia are adopting cloud-based video analytics systems—not just for security, but to optimize operations and improve compliance.
From Security Tool to Business Intelligence Platform
Video surveillance has evolved far beyond a security-only function. At today’s level of technology maturity, it now supports a range of enterprise operations—and demand from the corporate sector continues to grow.
Since the start of 2025, more than 450 organizations in the Ivanovo and Vladimir regions have signed up for Rostelecom’s “Video Surveillance for Business” service, up from 250 during the same period last year. The total number of users in these two regions now stands at around 2,000.
Retailers, food service providers, delivery firms, and construction companies are among the most active adopters. Typically, each business installs 5 to 7 cameras per location. Demand for such setups is expanding nationwide.
“Our pickup point network serves multiple online marketplaces, each with its own strict surveillance requirements,” said Alisher Davlyatshoev, owner of a pickup point chain in the Vladimir region. “Failing to meet those standards can result in penalties or even contract termination. For example, OZON requires camera integration with the security system, while Yandex Market mandates 24/7 HD recording with remote access and 90-day archive retention.”
Keeping Pace With Global Smart-City Trends
Russian video surveillance offerings are fully aligned with global smart-city and smart-business applications. The core enabler: cloud infrastructure. Enterprise managers no longer need to worry about storage—footage is streamed directly to the cloud, where it’s securely stored and remotely accessible.
Today’s cameras go beyond theft prevention. Equipped with video analytics, they collect real-time business data. For instance, retail stores can track visitor traffic by time slot and use facial recognition to assess customer demographics like gender and approximate age.
Cities Are Getting Smarter
Smart surveillance isn’t just for individual stores or facilities. In recent years, Moscow launched efforts to deploy intelligent monitoring citywide. These systems alert emergency services to road congestion, fire hazards, and other incidents in real time.
Cloud-based video platforms also gained traction in retail and logistics throughout 2023. Video analytics became a core tool for optimizing operational workflows.
In 2024, Russia’s Ministry of Digital Development announced plans for a national AI-based video analysis platform. Nearly 2 billion rubles in funding is allocated for 2025–2026 to build and operate the service.
A Growing Export Opportunity
Russia’s video surveillance sector is entering a new phase—driven by a combination of AI innovation and infrastructure buildout. In addition to domestic use, vendors are exporting IP-based video solutions to global markets.
Satellite Innovation, for example, exports software to 80 countries. Its client base includes buyers from CIS nations and the Global South, where infrastructure development is often lagging.
With demand on the rise, Russian developers are motivated to deliver competitive and scalable solutions—both for home markets and international deployments.
