MTS Exolve Moves Into Kazakhstan and Belarus Markets
The Russian company is rolling out a broad portfolio of digital business solutions as it begins its international expansion.
When Russia set its course toward import substitution, the policy was expected to address two priorities at once. The first was technological independence. Over time, however, domestic solutions were also expected to evolve into export products. Recent developments suggest that transition is now underway.
Favorable Conditions for Export Expansion
MTS Exolve, a developer of digital solutions for businesses, has announced its entry into international markets. Its first destinations are Kazakhstan and Belarus. The move marks a new stage in the company’s growth. MTS Exolve is offering partners a range of communications technologies, from voice calls and messaging to complex customer engagement workflows, delivered via APIs without requiring clients to build their own infrastructure.
The company says the timing is favorable. Demand for B2B telecom solutions is growing across the CIS region, with particularly strong interest in integrated communications platforms that combine voice and messaging, automation tools, and scenario-based management within a single environment. MTS Exolve’s portfolio includes virtual PBXs, voice and text assistants, and other services designed to meet that demand.
Support Across Use Cases
For partners looking to build their own communications infrastructure, MTS Exolve also positions itself as a technology enabler. The company offers a broad toolkit for creating and scaling communications services, including number-based authentication, callback services, number masking, speech synthesis, and related capabilities.
“We plan to build partnerships with leading local operators and other companies. Our platform allows businesses to see and manage communications from the first contact through to the outcome, analyze communication quality, and identify growth opportunities. This experience and technological base lay the foundation for further international expansion, including potential entry into Southeast Asian markets,” said MTS Exolve CEO Ramil Bikkujin.
New Growth Opportunities
Exporting B2B telecom services strengthens the position of Russian IT and communications companies in international markets. It opens new revenue streams and reinforces Russia’s role as a supplier of digital services. At the same time, analysts note that expanding export capacity remains challenging, as the global market is largely dominated by established Western technology players. Even so, there are still many countries seeking to develop their own communications infrastructure.
MTS Exolve’s trajectory highlights the pace of this shift. The company launched in 2023, when MTS introduced it as a next-generation platform for automating multichannel customer communications.
Rapid Rise to Market Leadership
By 2024, MTS Exolve had become the leading provider of business communications solutions in Russia, accounting for around 47% of total market revenue. According to market research, Voximplant and Beeline also ranked among the top three players.
Expansion beyond Russia will test the company’s capabilities. Success will depend in part on building strong partnerships with local telecom operators and digital platform providers. In Kazakhstan and Belarus, demand is expected to be strongest in e-commerce, fintech, and service industries.
