Russia’s Strelka Platform Will Guide Visitors Through One of the Country’s Biggest IT Conferences
Attendees of the Digital Industry of Industrial Russia conference, or DIIR, taking place in Nizhny Novgorod from May 18 to May 21, will be able to use the Strelka service developed by the Lukomorye IT ecosystem. The platform is designed to help visitors quickly locate halls and exhibition booths while also making sure they do not miss talks by speakers they want to hear.
More than 1,000 speakers will participate in the DIIR 2026 business program, with 140 sessions scheduled across the event. In that environment, tools for planning personal routes and finding locations become increasingly important. Strelka (Arrow) combines an interactive map, the conference agenda, and route planning inside a single interface. The service is available through the DIIR mobile app, a messenger-based chatbot, and interactive touchscreen panels installed throughout the venue.
Building Personalized Routes Around User Interests
Strelka generates thematic routes based on visitor interests. Users can select tracks such as “Cybersecurity” or “Artificial Intelligence,” and the service automatically pulls together sessions and activities related to those themes. The platform highlights relevant booths on the exhibition floor and proposes a ready-made route across the venue. Its light-based navigation system is synchronized with physical floor markings, making on-site orientation easier. Conference participants can also view all sessions and speaker appearances connected to a selected track.
Filters Cut Through the Noise
The service includes filters for dates, halls, and speakers, along with contextual keyword search. Together, these tools make it easier for attendees to build a personalized schedule. Strelka also features a speaker catalog where users can see every session associated with a particular expert. Logged-in users can save events to a favorites list inside their personal account, with selected sessions stored automatically. Another advantage of the personal dashboard is that it unifies navigation across maps, the conference agenda, speaker listings, and saved events. In addition, every booth includes an information card with basic company details, website links, and QR codes for audio guides.
A New Visualization Format Designed to Save Time
The service allows visitors to prepare a personalized agenda and route before arriving at the conference. To get the most out of the event, attendees are encouraged to register a personal account in Strelka, review the exhibition in advance, build their route, track expert presentations, and use the touchscreen panels and visual navigation system at the venue. Color coding inside the app will match the on-site navigation markers. That kind of preparation should help visitors avoid getting lost among dozens of simultaneous presentations and instead focus on the events most relevant to their interests.
Visitors to a large-scale event like DIIR are likely to benefit significantly from Strelka’s visualization platform. The system can simplify schedule navigation and reduce the time spent searching for halls, sessions, and booths. That is particularly useful for attendees who want to deepen their expertise in a specific field or who traveled to the conference specifically to hear certain speakers.
Efficiency Comes First
The deployment of the platform at DIIR – one of Russia’s flagship events focused on the digital economy and technology – is especially revealing. Organizers of major business conferences are increasingly moving beyond static digital schedules toward more comprehensive systems for managing attendee movement and engagement. Services like this are no longer simply maps. They combine navigation, scheduling, user interests, exhibition spaces, and personal accounts into a unified experience.
The use of Strelka at DIIR is also a successful example of Russian software being deployed at a federal-scale public event. The platform is included in Russia’s official software registry and complies with domestic regulatory requirements. For the country’s IT industry, the project sends an important signal: a Russian-developed digital solution, rather than foreign alternatives, can operate successfully under high traffic loads and within complex infrastructure environments.
In the future, Strelka could evolve into an export-ready digital product for use at forums, exhibitions, technology parks, and large public venues. However, broader international adoption will require support for multiple languages and integration with local messaging platforms.
