Russia’s Digital Stars Shine Bright at the IV National Internet Content Awards
From state-backed dramas to viral hits, Moscow celebrates the power of meaningful online storytelling
On June 5, 2024, Moscow played host to one of the most anticipated events in Russia’s digital landscape — the IV National Internet Content Awards, held at the iconic Mosfilm Studios and organized by the Internet Development Institute (IRI). In the warm glow of an early summer evening, the historic venue transformed into a celebration of storytelling, social values, and digital creativity that defines the evolving spirit of the Russian internet.
Now in its fourth year, the award has cemented its place as the leading national accolade for online media with purpose. From short-form videos to sprawling documentaries, from genre-bending podcasts to viral songs and blogs, the 2024 edition saw over 75 finalists competing across 22 categories. A jury of top media professionals selected winners whose works not only entertained but helped society navigate today’s complex world.
A Mission to Inspire: Content That Builds
Since its founding in 2021, the IRI Awards have spotlighted creators using digital platforms to promote socially constructive, value-driven narratives. This year, IRI Director General Alexey Goreslavsky emphasized two core themes that defined the submissions:
“Many projects reflected the fact that 2024 was declared the Year of the Defender of the Fatherland,” he noted. “We saw a wave of serious, well-made content tied to the special military operation. The second major trend was family — children’s media, parenting, values — aligning with the Year of the Family.”
Red Carpet, Real Emotions: Mosfilm as a Cultural Stage
The ceremony at Mosfilm pulsed with emotion and authenticity. From thunderous applause to tearful acceptance speeches, it was a night that blurred the lines between old-school cinema glamour and new-era digital impact.
Veteran filmmaker Karen Shakhnazarov, in his closing remarks, captured the mood:
“In a short time, IRI has become essential to Russia’s film, television, and internet industries. Hosting this at Mosfilm is an honor — and hopefully just the beginning.”
Beyond Format: Special Categories Honor Bold Storytelling
Some of the most powerful moments came from the ceremony’s special categories, honoring projects that transcend conventional formats and deliver exceptional societal value.
“Project of the Year for Families” went to a campaign by National Priorities NGO promoting family values. Deputy Prime Minister Tatyana Golikova presented the award, underscoring the state’s commitment to supporting families.
In the “To Be Human” category, blogger and veteran Rustam Nabiev’s deeply personal story of overcoming trauma moved the audience — and earned recognition from top presidential aide Sergey Kiriyenko.
Orthodox priest Pavel Ostrovsky received the “Art of Enlightenment” award for his podcast and blog that address spiritual dilemmas in contemporary life.
Young performers Betsy and Maria Yankovskaya stole the show with their viral hit “Sigma Boy,” winning the “The World Must Know” prize.
The Ministry of Culture’s Olga Lyubimova personally awarded fantasy film “The Last Hero: Legacy” in the “Cultural Code” category for preserving folklore and heritage.
The wartime drama “By the Call of the Heart” (by Moskino and Voenfilm) received the “Time of Heroes”award.
Docuseries “At the Edge of the Abyss” won “Strength in Truth” for tackling hard realities with honesty and depth.
From Shorts to Spy Thrillers: A Showcase of Creative Range
The diversity of Russian digital content was on full display.
VK’s “The Real Santa Claus” charmed audiences in the under-three-minute video category, while “Crosses”told a haunting tale of wartime loss.
The anonymous Telegram channel “Ruthless PR Guy” received accolades for its biting wit and social commentary.
“Fault Line,” a multimedia deep-dive into modern Russian life from Komsomolskaya Pravda, was recognized by “Russia Today” chief Dmitry Kiselyov for its timely relevance.
The animated series “White Dreams” stunned with its visual artistry, while the quirky detective “Curious Varvara” won hearts as a family favorite.
The vertical-format series “Only Tanya Remains” and the Cold War thriller “GDR” showed that experimentation in form is paying off.
RT’s short “God Is With Us!” inspired patriotism, while the podcast “History of Russia” led by Vladimir Medinsky offered a cerebral journey into the nation’s past.
Medical blogger Alexander Dzidzaria, singer MIRAVI with her anthem “Willpower,” and the docuseries “Oil”exploring resource geopolitics all added to the mosaic of winners.
The evening closed with “Hear My Voice” — a powerful musical tribute to Muslim Magomayev and the victims of the Crocus City Hall tragedy.
Looking Forward: A Digital Space with Purpose
The IV IRI Awards were more than a glamorous evening — they marked a decisive step in the evolution of Russia’s online culture. At a time when digital platforms dominate public discourse, the event served as a powerful reminder that content can still uplift, unify, and illuminate.
As the Russian internet continues to grow and diversify, the IRI Awards stand poised to guide its creators toward storytelling that matters — and toward a future where meaning, not just virality, defines success.
