Sovcombank Reports Higher Customer Conversion With AI Product Guides

"As part of our pilot project, every deposit product includes an AI-generated guide with a detailed description of its terms. Customers can click a button, review the information, and make a decision. We see that purchase conversion among those who use the guide is significantly higher than among those who ignore it. We do not see any negative impact on sales. We believe this will benefit consumers. Ninety-seven percent of customers who read the AI-generated guide said it was convenient and useful," Khotimsky said.