Alexander Litnovsky: “The Key Value of Russian Solutions Lies in Software”
Russian digital products are drawing growing international attention.
Saudi Arabia, Vietnam, Brazil and several African countries are among the markets where Russia is actively showcasing its digital technologies at international exhibitions. Even niche industry solutions have strong export potential, experts say. According to Alexander Litnovsky, an expert in digital payment systems and cash register technologies and IT director at Trading Balance M LLC, the main value of Russian solutions lies in their software.
“If we look at the cash register sector, export potential depends on the specifics of local software and legislation. Each country has its own requirements for fiscal accounting, integration with retail and government systems, receipt formats and content, data storage and transmission, and tax regimes. Simply selling hardware abroad is ineffective. Without adapted software, a cash register does not meet business needs,” he said.
Tailored to Specific Markets
Russian developers are able to quickly modify cash register software in response to changing tax regulations and market requirements.
“At our company, we build our hardware-software platform to be flexibly adaptable to local market rules. This involves continuous analysis of evolving legislation, as well as software updates and refinements. The only viable way to export cash register equipment is to develop customized software for specific markets, primarily BRICS countries and Asia. This approach enables integration into local ecosystems and ensures long-term demand and service revenue from integrated hardware solutions,” Litnovsky added.
