Novgorod Researchers Use AI to Measure Tourism’s Impact on Regions
A research team in Novgorod has developed an AI-based method to evaluate how tourism affects regional economies and quality of life.
Researchers at Yaroslav-the-Wise Novgorod State University have created a framework that uses artificial intelligence to assess tourism’s impact on a region’s economy and daily life.
The system analyzes three layers at once: economic, social, and infrastructure. At the economic level, it calculates tourism revenue, its share in regional output, and tax contributions. At the social level, it evaluates employment and income in the sector. At the infrastructure level, it tracks usage of transport, hotels, and natural sites, and forecasts seasonal peaks.
According to her data, business interest in AI in tourism is already growing: among small and medium-sized companies, adoption of intelligent technologies increased from 18% to 43% between 2022 and 2024. Personalized offers raise average transaction values by 12–17%, while dynamic pricing reduces costs by 15–22%.
The new model could be used by regional authorities and tourism development organizations for strategic planning.
