Yandex Opens Channel Monetization in Max Messenger
Channel creators with at least 1,000 subscribers can now earn from ads within the Yandex ecosystem as the company launches beta testing of a new monetization tool in its Max messenger.
At the first stage, around 2,000 channels already connected to the Yandex advertising network will join the experiment. Ads will appear in both public and private channels.
Creators can choose between two monetization formats: manually selecting advertising offers from a catalog and publishing posts themselves, or - starting in May - enabling automated placement through a bot with preset schedules and impression limits. Both options are available through the Yandex advertising network. Geographic and topic-based targeting for channels will soon be added to Yandex Direct.
