AI Agents Are Set to Transform Russian E-Commerce by 2030
Over 90 percent of Russian online retailers already use artificial intelligence, and by 2030, autonomous AI agents are expected to fundamentally reshape how people shop online.
Russia’s e-commerce market is rapidly embracing artificial intelligence. More than 90 percent of online stores have already integrated AI solutions, according to analysts who predict that by 2030, autonomous agents will cut the path from search to purchase down to a single click.
These systems are no longer just recommending products — they are making purchases on behalf of users. AI agents analyze consumer behavior, anticipate needs, and even build shopping carts based on past choices. The result: an average order value that’s 28 percent higher.
Experts say:
Research from ComNews shows that 35 percent of retailers began adopting AI as early as 2024, while the market for big data solutions has already reached 320 billion rubles (about \$3.6 billion).
The evolution of AI in e-commerce signals a future where adaptability is everything. Retailers that move quickly to align with digital economy standards and deploy innovative AI tools are likely to gain a decisive competitive edge.
