AI Tools Become Marketers, Advertisers, and PR Specialists in Russia
Survey data show that nearly one in five professionals in Russia already use AI tools in their daily work.
Artificial intelligence is gaining ground across professional fields in Russia. According to a survey by job platform hh.ru, 19% of specialists already use AI systems in their work.
Among those who rely on AI tools, 39% use them every day. Employees most often turn to neural networks to search for information, draft business correspondence, and review text or source code.
Interest in the technology extends beyond regular users. More than half of respondents, 55%, said they plan to learn how to use AI tools in the future.
Marketing and Advertising Outpace IT
AI adoption is highest in marketing, advertising, and PR, where 82% of professionals report using such systems. In the IT sector, 66% use AI tools, while in science and education the figure stands at 49%.
Half of survey participants said artificial intelligence has made them more productive. Another 42% reported gaining new professional skills through the use of these tools.
AI systems have become embedded in professional workflows, marking a structural shift rather than a passing trend.
