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23:03, 05 May 2026
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MegaFon Consolidates Corporate Client Data Into Unified System

MegaFon has implemented the Edinyy klient (Unified Client) MDM system developed by HFLabs, which automatically maintains up-to-date information on the operator’s corporate customers.

Photo: weacom.ru

The system aggregates data from internal platforms and open sources, removes duplicates and builds a single client profile containing company details, contacts and interaction history. In the first phase, the corporate customer database was reconciled with Russia’s Unified State Register of Legal Entities, allowing the operator to verify and update company records and map relationships between legal entities. The system also tracks changes such as updates in legal status or the addition of new contacts and notifies employees automatically, without manual checks.

“In addition, we matched corporate email addresses of potential clients with registry data and were able to enrich about 20% of profiles with company details. This helps improve lead segmentation and create more relevant offers,” said Mikhail Trunin, account director at HFLabs.
“Our goal is to make working with MegaFon simple and convenient for businesses. MDM supports this by ensuring we have complete and accurate customer data across our systems and visibility into every interaction point,” said Leonid Bulygin, head of strategic initiatives for MegaFon’s corporate and public sector segments.

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